Neeman's Shoes
Neeman’s needed premium CGI product films for the Begin Walk series that could make each shoe feel distinct while staying within a consistent brand system. I designed and produced a repeatable 4-part visual structure across three videos—Flow, Glide, and Trek—using high-end lookdev, controlled lighting, and environment-driven storytelling to highlight form, function, and use case.
Product Visualization
Project Overview
Client: Neeman’s
Industry: Footwear / D2C Retail
Timeline: 1-2 weeks per video (2025)
My Role: CGI / Motion Design Lead (Lookdev, Lighting, Animation, Rendering, Edit)
Neeman’s wanted three product films that felt cohesive as a campaign, but not copy-paste. The solution was a shared “system” with deliberate variations: the creation sequence stayed structurally identical across the films, while the materialization effect and environment changed per shoe to communicate its personality—urban energy (Flow), weightless comfort (Glide), and rugged durability (Trek).