Meth Lab
METHLAB needed a sharp, narrative-driven launch video to explain a complex DeFi product—liquidation-free loans—in a way that felt credible, modern, and immediately understandable. I owned the entire motion pipeline end-to-end, delivering the core launch film and the full set of optimized video assets used across their website and marketing.
3D Web Integration
Project Overview
Client: METHLAB, DeFi Lending & Borrowing Protocol
Industry: Web3 / DeFi
Timeline: 8 weeks (2025)
My Role: 3D Designer and Video Lead (Concept, Motion Design, Asset Production, Editing, Delivery)
METHLAB was launching a lending and borrowing protocol focused on enabling liquidation-free loans. The challenge was clarity without dumbing it down: make the mechanics feel simple, the product feel trustworthy, and the brand feel premium. I translated the protocol’s core value proposition into a clean, paced visual story—then packaged the same language into modular assets for web and social.
What I delivered
Primary launch video (product story + feature communication)
Full suite of website motion assets (hero loops, section transitions, explainer modules)
Marketing creatives adapted for multiple formats (web, social, announcements)
Asset optimization for performance (file size, compression, looping, load behavior)
Key focus areas
Explaining the concept visually (risk, collateral, borrowing) without overwhelming users
Establishing trust through a premium, restrained motion language
Designing for scale: reusable modules that stayed consistent across the site and campaigns